The biggest challenge we have is people forgetting them,” said the Hannaford Bros. Co. district manager as he stood near the checkout at the company’s Central Avenue store.
The Maine-based grocer’s latest jab at conquering the “darn-I-left-my-bags-at-home” syndrome is a pocket-sized nylon tote that folds to a 2-by-4-inch pouch ?about the size of a cellphone. It can be slipped into a purse or a glove compartment, and can be clipped to a belt or a handbag.
“It’s easy to keep with you,” Merrow said.
But even if they can’t always remember them, customers are increasingly committed to grocery bags they can use over and over, say grocers.
According to research sponsored by the Food Marketing Institute, an industry trade group, 44 percent of consumers say they use “permanent” shopping bags at least a few times a month.
And Hannaford figures that 13 percent of items purchased in its stores now are toted off in reusable bags.
Aimee Steiniger, a 22-year-old Albany Medical College student, was among the shoppers at the Albany store carrying out groceries this week in a collection of polypropylene fold-a-tote bags bearing the Hannaford logo.
The credit for buying the four bags Steiniger had in her cart goes to her roommate and fellow med student, Angela DiPoto, she said. But she’s also on board with the effort to reduce use of plastic bags.
Environmental considerations were the main driver for the roommates’ decision, Steiniger said, but she also is glad she no longer has to worry that a box will poke a hole in a plastic bag and send the rest of her groceries tumbling out.
“I like that they are sturdier than the plastic bags,” she said.
Hannaford, with nearly two dozen stores in the Capital Region, has been offering reusable bags since the early 1990s. But the company stepped up efforts to encourage customers to try them about three years ago, said Scott LeClair, Hannaford’s director of purchasing.
The company sought out new suppliers and began looking for ways to lower the price of the bags.
At the time, canvas bags cost $7.99 and the cheapest bag available was $3.99 ?generally more than customers were willing to spend.
Once they started looking, Hannaford’s buyers found the fold-a-totes, which sell for $1.50 each, and introduced a lower-priced canvas bag for $3.
Incidentally, store officials say, the lower prices have helped address the forgetfulness problem.
Hannaford’s most popular bag these days is a woven polypropylene available for 99 cents, LeClair said, and it has turned out to be a handy option for folks who forget their bags and don’t mind picking up another one for less than a buck.
Hannaford will pack groceries in just about any bag a customer prefers, but when company officials are shopping for new designs, they say a few features have emerged as essential.